中学生の時に初めて見て引き込まれていったインデアンジュエリー。20代になり、やっと買うチャンスが巡ってきて、うきうきしながら向かったのは、表参道のgoro’s。ところが…
結果からいうと、この日僕は7時間近く店に並んで、お目当ての商品は買うことができませんでした。
goro’sのアイテムを買うには色々な作法があって、そう簡単に買うことができないってことを聞いてはいたものの、「まあなんとかなるだろう」と楽観視していた僕にとっては
かなり衝撃的な体験でしたね(笑)
ご存知ない方にgoro’sの作法がどんなものかを説明すると…
- 通信販売、取次販売一切なし!買えるのは店舗のみ、そして店舗は表参道の1店舗だけ
- 13時の開店前(2015年から、並ぶ時間は11時に変わったようですが、以前は7時でした…)から店に並んで、入店順を決めるくじをひく。くじをひいた後は、その番号順に店の前に並ぶ
- 13時に開店すると、4組ずつ店内に入る。基本的にはその4組が出たら、次の4組が入店する入れ替え制
- ONE DAY, ONE FEATHER。フェザーは1日1点しか買えない
- 店に何が並んでいるかは入店してみないとわからない
こういうような、鉄の掟があるわけです。
どんなものが手に入るかは完全に運次第だし、アイテムを揃えたいということになったら、また他の日に並ばなくてはいけないという(笑)。
表参道で、アクセサリーをじゃらじゃら付けた人たちが行列を作っているのを見かけたことがある人もいると思いますが、goro’sはもう何十年もこの行列を作り続けてきました。
それは本当にすごいことだと思います。
でもあの時、僕の心の中にはちょっとした違和感があったんです。僕と同じようにお目当てのものを買えなかった友人達は、楽しそうだったんですよね。
「並ぶの大変だったけど、店に入れてよかったな」「すごかったな」って、そんな感じ。
だけど僕には全く別の思いが浮かんでいました。
「もっとクオリティが高くて、少しでも安くて、欲しがっている人が確実に手に入れることができるような、自分のブランドを立ち上げたい」
誤解しないでほしいのは、goro’sを否定しているわけではないですよ。並んで買うことも、少しずつしか買えないことも、何が置いてあるかわからないことも、goro’sの商品を平等に世の中に出したいという思いからだと思っています。
思いと運が、届くべき人のところへ商品を届けてくれるという感じ。品質に関しても素晴らしいと思っています。
ただ、7時間というと休日のほとんどを費やすことになるし、それで何が手に入るかわからないというのは、ちょっとなあ…って(笑)僕がブランドを立ち上げたら、確実に手に入る仕組みを作りたいと思ったんです。
その漠然とした思いは僕の心の底にずっとありました。
そしていくつかの偶然が重なり、その思いが現実のものとなるのです。
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